The following data is also provided:
KEI (keyword efficiency index). The higher value the easier to promote a keyword in TOP -10.
Competition. The level of competition in the PPC (range between 0 and 1). The data is imported from Google AdWords.
CPC (cost per click). The price recommended by Google AdWords.
Traffic Cost. The value shows the cost of your current organic traffic from the point of view of conducting PPC campaign.
ETV (estimated traffic value). The expected traffic that you can get to your website based on the spreading of traffic in TOP-10 and search volume.
TR (total results). The number of documents found in the SERP for a particular search query.